Showing 37,701 - 37,710 of 38,366
Purpose This study aims to examine entertainment TV shows' social media accounts to theoretically and practically explore the relationship between social media engagement and the performance (represented by ratings) of such shows. Design/methodology/approach By using the data of a popular TV...
Persistent link: https://www.econbiz.de/10014966885
Purpose This study examined the association between media consumers' attitudes toward COVID-19-related content on mainstream, on-demand and social media and trust in the government's ability to handle the pandemic crisis. Design/methodology/approach The study is based on an online survey of a...
Persistent link: https://www.econbiz.de/10014966887
Purpose This study aims to evaluate the potential contribution of a membership in an online family community to older adults' overall well-being. Design/methodology/approach A total of 427 respondents over the age of 64 participated in the study ( M  = 74.55, SD = 7.13), answering a survey....
Persistent link: https://www.econbiz.de/10014966892
Purpose The purpose of this paper is to examine the usage and utility of ResearchGate (RG), which is a social networking site where scientists disseminate their work and build their reputations. In a sample consisting largely of American and European academics, the authors analyzed the ways they...
Persistent link: https://www.econbiz.de/10014966920
Purpose This study aims to verify the following hypothesis: People with extreme opinions post on social media more than those with moderate opinions. Design/methodology/approach A social media posting model was constructed to estimate the influence of extreme opinions on the number of social...
Persistent link: https://www.econbiz.de/10014966934
Purpose The paper aims to explore, using an analysis of the three components of memes content, form and stance – whether and how the memes offer a broad picture of a specific society during the COVID-19 pandemic crisis. Design/methodology/approach The author collected, from the two largest...
Persistent link: https://www.econbiz.de/10014966940
Purpose The purpose of this paper is to investigate the continued use behavior (CU) of link sharing tools based on uses and gratifications theory, the theory of planned behavior and expectation confirmation theory. It then builds a conceptual model that is empirically tested....
Persistent link: https://www.econbiz.de/10014966964
Purpose For an enterprise, it is essential to win as many customers as possible. The key to successfully winning customers is often determined by understanding the personality characteristics of the object of communication in order to employ an effective communication strategy. An enterprise...
Persistent link: https://www.econbiz.de/10014966965
Purpose The purpose of this paper is to shed light on the boundary conditions of the effect of the valence of word-of-mouth on social networking sites (sWOM) on consumer responses (attitude toward the service provider, purchase intention and positive word-of-mouth intention). Specifically, the...
Persistent link: https://www.econbiz.de/10014966973
-based networking strategies into government-to-citizen (G2C) and government-to-government (G2G) strategies. Design …/methodology/approach – The study investigates the nature of social media interactions and networking strategies in the Korean government by … extracting tweets, follower/following relationships, and hyperlinks for 32 ministries. Network patterns and networking strategies …
Persistent link: https://www.econbiz.de/10014967031