"This book seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry for those within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising,...

Mobile payment, which refers to a payment service conducted via mobile devices, has been a key driver of socio-economic development in emerging markets. Factors such as advancement in technology, socioeconomic conditions and high penetration of mobile devices have driven m-payment development in...

Mobile banking is one of the latest advancements in the financial sector with pragmatic value to both banks and clients. The swift progression of technology and gadgets has invigorated the financial industry towards urging clients to bank online. However, a report demonstrated that mobile...

Across the developing countries, millions of people rely on informal economic activity and local level networks to earn their living. Most of these populations are from bottom of pyramid and they don’t have access to basic financial services/banks as access to them is costly and very limited....