Yang, Xueyan; Zhang, Xiaoni; Goh, Samuel; Anderson, Chad - In: Nankai Business Review International 8 (2017) 2, pp. 174-189
Purpose The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was conducted using an online survey with one of the largest...