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A mixed-method approach to examining brand-consumer interactions driven by social media

Rohm, Andrew; D. Kaltcheva, Velitchka; R. Milne, George - In: Journal of Research in Interactive Marketing 7 (2013) 4, pp. 295-311

purpose of this paper is to analyze the role of social media platforms such as Facebook and Twitter among younger consumers … platforms (Facebook and Twitter). Data were collected by means of a social media platforms (Facebook and Twitter). Data were …

Persistent link: https://www.econbiz.de/10014902236

Re-tweeting the Ayatollah

Hirsch, Peter B. - In: Journal of business strategy 36 (2015) 2, pp. 49-52

Persistent link: https://www.econbiz.de/10011309567

Re-tweeting the Ayatollah

Hirsch, Peter Buell - In: Journal of Business Strategy 36 (2015) 2, pp. 49-52

Purpose – The purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new opportunities to understand how those voices are influenced and by whom. Design/methodology/approach – The article...

Persistent link: https://www.econbiz.de/10014846966

Educational Online Technologies in Blended Tertiary Environments: Experts' Perspectives

Tuapawa, Kimberley - In: International Journal of Information and Communication … 13 (2017) 3, pp. 1-14

BTEs, including Adobe Connect, Blackboard, Facebook, Instagram, and YouTube. Their key characteristics were summarised …

Persistent link: https://www.econbiz.de/10012045311

Follow Me: Exploring the Effect of Personality and Stranger Connections on Instagram Use

Keep, Melanie; Amon, Krestina L - In: International Journal of Virtual Communities and Social … 9 (2017) 1, pp. 1-16

Recent research suggests that the relationship between personality and Facebook use is mediated by the need for … sites (SNSs), for example, Instagram. This image-sharing platform provides a unique opportunity for fulfilling belonging and … on particular days, and at specific times of day) on Instagram. Stranger connections moderated the relationship between …

Persistent link: https://www.econbiz.de/10012048577

Instagram - ein Geschäftsmodell mit Bildern

Bacher, Urban; Bacher, Philipp - 2020

Persistent link: https://www.econbiz.de/10012601671

Intermediäre Strukturen und Neu-Organisation bekannter Aufgaben : Instagram im Lokaljournalismus : eine qualitative Expert.innenbefragung

Graßl, Michael; Schützeneder, Jonas; Klinghardt, Korbinian - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 17 (2020) 2/3, pp. 18-27

Persistent link: https://www.econbiz.de/10012298304

Der Facebook-Tantenbrief, die Snapchat-Teenie-Party und die Instagram-Sedcard : Social Media Channels, immanente vor-digitale Kommunikationsrituale und die Auswirkung auf die Werbe...

Ziems, Dirk - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 53-55

Persistent link: https://www.econbiz.de/10012035365

What would you sacrifice for the 'gram? : developing and testing the Social Media Sacrifice Scale (SMSS)

Russell, Zachary A.; Boley, B. Bynum - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 689-704

Persistent link: https://www.econbiz.de/10014566285

The Effectiveness of Digital Interventions on COVID-19 Attitudes and Beliefs

Athey, Susan; Grabarz, Kristen; Luca, Michael; … - National Bureau of Economic Research - 2022

on Facebook and Instagram that collectively reached 2.1 billion individuals and cost around $40 million. We report the …

Persistent link: https://www.econbiz.de/10013334490