least squares for 1,849 posts from five different companies posted on Facebook (680 posts) and Instagram (1,169 Instagram … Instagram, in particular. In Facebook, the events post type was only significant in the like’s interaction. Another finding of … promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and …

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer … relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this … paper is to examine whether "following" brands on Instagram fan pages enhances consumer-brand relationship from the consumer …

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt … towards brands. An online questionnaire was used to collect data from 412 Instagram users in Egypt. The results suggest that … the level of consumers’ perception of informativeness, entertainment, credibility and lack of irritation in the Instagram …