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A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory

Krefeld-Schwalb, Antonia; Rosner, Agnes - In: Journal of business research : JBR 111 (2020), pp. 135-147

Persistent link: https://www.econbiz.de/10012237789

The visual ecology of product packaging and its effects on consumer attention

Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195

Persistent link: https://www.econbiz.de/10012237799

Heads up : head movements during ad exposure respond to consumer goals and predict brand memory

Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289

Persistent link: https://www.econbiz.de/10012237814

In the eye of a leader : eye-directed gazing shapes perceptions of leaders' charisma

Maran, Thomas; Furtner, Marco; Liegl, Simon; Kraus, Sascha - In: The leadership quarterly : LQ ; an international … 30 (2019) 6, pp. 1-13

Persistent link: https://www.econbiz.de/10012153080

Ergonomic criterion in the design of roadside information : letters size methodology

Dahlke, Grzegorz - In: European research studies 24 (2021) 5, pp. 179-195

Persistent link: https://www.econbiz.de/10012807031

Ergonomic criterion in the design of roadside information : letters size methodology verification

Dahlke, Grzegorz; Drzewiecka-Dahlke, Milena - In: European research studies 24 (2021) 5, pp. 196-208

Persistent link: https://www.econbiz.de/10012807033

Visual biases in decision making

Orquin, Jacob Lund; Perkovic, Sonja; Grunert, Klaus G. - In: Applied economic perspectives and policy 40 (2018) 4, pp. 523-537

Persistent link: https://www.econbiz.de/10012258260

Revealing attention : how eye movements predict brand choice and moment of choice

Martinovici, Ana - 2019

Persistent link: https://www.econbiz.de/10012144834

Attention trajectories capture utility accumulation and predict brand choice

Martinovici, Ana; Pieters, Rik; Erdem, Tülin - In: Journal of marketing research 60 (2023) 4, pp. 625-645

Persistent link: https://www.econbiz.de/10014322137

Can eye movements be a predictor of implicit attitudes? : discrimination against disadvantaged individuals during the recruitment process

Çelik, Samet; Türker, Malik Volkan - In: Istanbul business research 51 (2022) 2, pp. 459-489

The present study examined the effect of eye movements during the recruitment process with eye-tracking technology as an indicator of negative implicit attitudes against disadvantaged groups. We composed eleven fictional resumes, and we asked the recruitment experts to hire the most suitable...

Persistent link: https://www.econbiz.de/10014330253