The present study examined the effect of eye movements during the recruitment process with eye-tracking technology as an indicator of negative implicit attitudes against disadvantaged groups. We composed eleven fictional resumes, and we asked the recruitment experts to hire the most suitable...

Brand salience—the extent to which a brand visually stands out from its competitors—is vital in competing on the shelf, yet is not easy to achieve in practice. This study proposes a methodology to determine the competitive salience of brands, based on a model of visual search and...

To assess the effects of workload pressures, participants interacted with a modified version of air traffic control simulated tasks requiring different levels of cognitive resources. Changes in mental workload between the levels were evaluated multidimensionally using a subjective rating,...

During the past years, ontologies are widely used for representing knowledge of complex domains. Despite that the ontologies (classical ontologies) have become standard for representing knowledge; however, they are not able to represent and reason with uncertainty which is one of the...

In this paper, the authors present an approach to reconcile the semantics of distinct medical terms found in personal health records (PHRs - that store data controlled by patients) and electronic medical records (EMRs - that store data controlled by providers) that are utilized to describe the...