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What drives Generation Z to advocate for a brand online?

Mishra, Vivek; Das, Biswajit - In: International journal of internet marketing and … 20 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10015065487

The role of internet celebrities in purchase intention and impulse buying

Moslehpour, Massoud; Dadvari, Alaleh; Lin, Pei-Kuan; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 141-163

Persistent link: https://www.econbiz.de/10015065513

Is competition only one click away? : the Digital Markets Act impact on Google Maps

Pape, Louis-Daniel; Rossi, Michelangelo - 2024

This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...

Persistent link: https://www.econbiz.de/10014632304

The importance of social media analytics in increasing e-commerce sales capabilities

Cristescu, Marian Pompiliu; Mara, Dumitru Alexandru; … - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 297-311). 2024

Persistent link: https://www.econbiz.de/10015064618

Omni-channel retail and the supply chain : working together for a competitive advantage

Myerson, Paul - 2021

Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Part I: Omni-Channel Retail and the Supply Chain -- Chapter 1 Introduction: Where We Are Today -- How Supply Chain Strategies Impact E-Commerce Success -- Omni-Channel Retail and the Supply Chain:...