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This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR&DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in...
Persistent link: https://www.econbiz.de/10012672787
With the proliferation of the Internet in marketing, it has become clear thatmere Web presence, as well as the information and sales functions ofe-commerce, need to be supplemented by electronic service, or e-service. In fact,it has been suggested that as e-commerce is gradually advancing into...
Persistent link: https://www.econbiz.de/10012672809
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of...
Persistent link: https://www.econbiz.de/10012672971
The second issue of 2005 is a themed issue on online shopping with authors fromDenmark, the US and Taiwan. Our first contribution is from Torben Hansen fromCopenhagen Business School. His paper seeks to investigate whether consumers whohave adopted online grocery buying perceive this innovation...
Persistent link: https://www.econbiz.de/10012673095
-- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion …
Persistent link: https://www.econbiz.de/10012680703
context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u …
Persistent link: https://www.econbiz.de/10012679291
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convenience sample of 202 respondents from Croatia. Significant differences in subscription model acceptance were observed across …
Persistent link: https://www.econbiz.de/10015047430
''E-biz'', ''e-commerce'', ''dotcom.''. Such terms are becoming more and more synonymous with modern business as each day passes. But what is all the hype about? Can doing business 'over the wires' really have a deep and lasting effect on your organization?. The answer appears to be an emphatic yes
Persistent link: https://www.econbiz.de/10012675544