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Online shopping environment is a relatively novel perception and has changed the way people communicate and do the business. The rising internet penetration facilitated a shift from conventional marketing to interactive marketing. Online shopping is one such marketing service which is available...
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satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user … package). Findings - The results reveal that (1) social influence, (2) variety seeking, (3) advertising, (4) convenience, (5 … relationship between advertising, convenience and user behavior. Finally, results suggest that user behavior is partially mediating …
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