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Should new online stores invest in social media elements? : the effect of social presence on initial trust formation

Ogonowski, Andrzej; Montandon, Andrew; Botha, Elsamari; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 482-491

Persistent link: https://www.econbiz.de/10010388550

Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business

Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221

Persistent link: https://www.econbiz.de/10010390817

The impact of social networking functionalities on online shopping : an examination of the web's relative advantage

Ho, Ree; Vogel, Douglas R. - In: International journal of business information systems : … 16 (2014) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10010395187

Economic issues in advertising via e-mail : role for a trusted third party?

Gopal, Ram D.; Tripathi, Arvind K.; Walter, Zhiping D. - 2005

Persistent link: https://www.econbiz.de/10003297576

Die Wirkung von Avataren im elektronischen Handel : eine experimentelle Untersuchung unter besonderer Berücksichtigung des Vertrauenskonstrukts

Bauer, Hans H.; Neumann, Marcus M.; Mäder, Ralf - In: Marketing : ZFP ; journal of research and management 27 (2005) 2, pp. 98-114

Persistent link: https://www.econbiz.de/10002766496

"In Web we trust" : establishing strategic trust among online customers

Ceaparu, Irina (contributor) - In: E-Service : new directions in theory and practice, (pp. 90-107). 2002

Persistent link: https://www.econbiz.de/10001813025

Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks

Sabatini, Fabio; Sarracino, Francesco - 2013

Studies in the social capital literature have documented two stylised facts: first, a decline in measures of social participation has occurred in many OECD countries. Second, and more recently, the success of social networking sites (SNSs) has resulted in a steep rise in online social...

Persistent link: https://www.econbiz.de/10010222317

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services

Pan, Huifeng; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 601-622

Persistent link: https://www.econbiz.de/10013164481

Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204

Persistent link: https://www.econbiz.de/10013167391