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How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81

Persistent link: https://www.econbiz.de/10010243430

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293

Persistent link: https://www.econbiz.de/10012802303

Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos

Kim, Eunyoung; Kim, Yeojin - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1235-1256

Persistent link: https://www.econbiz.de/10013417005

Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia

Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458

Persistent link: https://www.econbiz.de/10014318238

Product quality and competition : evidence from the broadband industry

Reed, Markum; Watts, Alison - In: Applied economics 50 (2018) 24, pp. 2719-2732

Persistent link: https://www.econbiz.de/10011850313

The impact of broadband speed on productivity : findings from Turkish firms

Dalgıç, Başak; Fazlıoğlu, Burcu - In: Applied economics letters 27 (2020) 21, pp. 1764-1767

Persistent link: https://www.econbiz.de/10012315794

The faster, the better? : the impact of internet speed on employment

Bai, Yang - In: Information economics and policy : IEP 40 (2017), pp. 21-25

Persistent link: https://www.econbiz.de/10011821132

Choice, price and service characteristics in the Irish broadband market

Lyons, Seán; Savage, Michael - In: International Journal of Management and Network Economics 3 (2013) 1, pp. 1-21

Using detailed plan-level data, this paper examines the choice, price and quality of broadband services available to consumers in Ireland over time. We find modest geographical (county level) variation in broadband services. Hedonic regression analysis is used to value various components of the...

Persistent link: https://www.econbiz.de/10011130305

Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective

Xia, Yang; Ahmed, Zafar U.; Sipkoff, Susan S.; Wei, Chua Su - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 156-178

Persistent link: https://www.econbiz.de/10003651608