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Guiso, Luigi
59
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57
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45
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44
Güth, Werner
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43
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39
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37
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Putterman, Louis G.
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296
International journal of internet marketing and advertising : IJIMA
219
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190
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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EconStor
104
BASE
29
Showing
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41
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
42
Innovative products on the internet : the role of trust and perceived risk
Molina-Castillo, Francisco-José
;
López-Nicolas, Carolina
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10003560266
Saved in:
43
Computer agents as sources of trust in Internet advertising
Lee, Eun-Ju
- In:
Internet advertising : theory and research
,
(pp. 121-147)
.
2007
Persistent link: https://www.econbiz.de/10003530778
Saved in:
44
Web Site spill over to email campaigns : the role of privacy, trust and shoppers' attitudes
Cases, Anne-Sophie
;
Fournier, Christophe
;
Dubois, …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 993-999
Persistent link: https://www.econbiz.de/10008652107
Saved in:
45
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
46
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
D'Alessandro, Steven
;
Girardi, Antonia
;
Tiangsoongnern, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 433-460
Persistent link: https://www.econbiz.de/10009577071
Saved in:
47
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
48
The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context
Hahn, Kim Hongyoun
;
Kim, Jihyoun
- In:
International journal of retail & distribution management
37
(
2009
)
2/3
,
pp. 126-141
Persistent link: https://www.econbiz.de/10009522024
Saved in:
49
The
trustworthiness
of online channels for experience- and goal-directed search tasks
Dickinger, Astrid
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 378-391
Persistent link: https://www.econbiz.de/10009247558
Saved in:
50
Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok
;
Kim, Jooyoung
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
Saved in:
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