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Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
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Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta; Li, Stella Yiyan; Tse, David K. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
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Cognitive trust model for B2B e-market : design and implementation
Kumar, Bimal Aklesh; Mohite, Priya - In: International journal of e-business research : an … 11 (2015) 4, pp. 32-46
Persistent link: https://www.econbiz.de/10011398018
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Factors influencing information-sharing behaviors in social networking sites
Sukhu, Anupama; Zhang, Tingting Christina; Bilgihan, Anil - In: Services marketing quarterly 36 (2015) 4, pp. 317-334
Persistent link: https://www.econbiz.de/10011398038
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The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio; Lanubile, Filippo; Novielli, Nicole - In: Electronic commerce research 15 (2015) 4, pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan; Balaji, M. S.; Khong Kok Wei - In: Journal of internet commerce 14 (2015) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
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Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin - In: Handbook of research on effective advertising …, (pp. 416-439). 2015
Persistent link: https://www.econbiz.de/10011283735
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040