Purpose The paper concerns the three main accreditation standards for business schools: EQUIS, AACSB and AMBA. The … purpose of this paper is to analyse these standards for accreditation from a quality management standpoint. Design … major quality award models, which are then compared with the criteria of the accreditation models. Findings The findings …

to continuously develop capabilities for business schools. Design/methodology/approach – The EQUIS accreditation … strengthened through the EQUIS accreditation process: strategizing, changing and branding. Originality/value – The paper argues … that an accreditation process characterized by cyclical assessments and floating standards incorporates the features of a …