Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15...

We study a spatial competition model which is a variant of the celebrated Hotelling (1929) framework. One of the firm is a brick-and-mortar one while the other is on-line. Both firms sell the same product except that (constant) marginal costs may differ. Consumers going to the shop around the...

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is...

ICT usage for communication and marketing activities can play important role in facilitating internationalization of firms, as well as being a source of competitive advantage of the enterprise in comparison to firms less advanced in ICT deployment. Main goal of the paper is to explore to what...

In the modern world use of technology in the marketing activities of all types of organizations have increased, it is important to know the extent to which electronic marketing moderates the impact of market orientation on firm marketing competencies which are, in turn, related to firm...

Desde que surgió Internet, hace menos de tres décadas, las empresas turísticas lo adoptaron rápidamente, debido a las ventajas potenciales que el nuevo sistema tenía, especialmente como medio de comunicación (Luque y Castañeda, 2007). Es sin duda el área de marketing dentro de las...

Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication...

The present age is the era of information technology and everywhere microwaves are scattered. Everybody wants to explore itself with this information technology and happenings taking place of Internet for the purpose of education, awareness, entertainment and especially interaction with...

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly...

This paperworks present what can e-commerce offer to small an medium enterprises, the functions of enterprises that can be extended using e-commerce. Some of the main operation are explained using adequate examples. There are presented here also the advantages of ecommerce.