The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover,...

The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four...

Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...

Purpose – This study aims to explore whether hedonic motivations of Turkish consumers have any potential impact on their impulse buying tendencies (IBT) in the online environment. Besides, it also covers which dimension of hedonic shopping motivation has the strongest effect on online IBT....

This study attempts to make empirical examination in how psychological empowerment program created by Islamic banking enhancing organizational commitment. This paper develops a model of organizational commitment dimension and the impact of psychological empowerment. It uses data from a sample of...

Since the late 1970s, financial institutions (banks, investment companies, insurance companies) have grown up in many countries in the Moslem world with the intention of conducting their business in accordance with Islamic, or Shariah, law. Above all else, this means business involving no...