intelligence (BDAI) in the tourism sector, as this is depicted in recent literature. Design/methodology/approach A systematic … tourism sector through appropriately identified disseminations. The benefits of adopting BDAI strategies include increased … efficiency, productivity and profitability for tourism suppliers combined with an extremely rich and personalized experience for …

Purpose – The purpose of this paper is to arrive at a brand architecture model for promoting India as a tourism … destination brand, carrying with it a diversity of tourism products and states/regions. Design/methodology/approach – The …. Brand architecture concepts are used in the analysis. Findings – The Government of India's tourism ministry has been …

Purpose – This research investigated wine tourism development and marketing in southwest Michigan, a longtime … viticultural, but emerging wine tourism region. The aims involved discovering the motivations, expectations, and successes of … Michigan Wine Trail have furthered the development and marketing of wine tourism. The trail's member wineries have formed …

Purpose – This paper seeks to develop a framework for comparisons and benchmarking between wine tourism destinations …'s Okanagan Valley, British Columbia. The survey provides the winery perspective on development of wine tourism, as well as … opinions on what should be done to improve wine tourism. Findings – Wineries were found to be pursuing tourism developments …

Purpose – The importance of forging partnerships has become popular in tourism, and there is little empirical research … tourism), this paper takes a timely examination of the options for future leadership and operation. The paper aims to examine …

Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which … which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological … areas, cultural tourism and language courses.  …

Although there are some drawbacks, winery tourism offers some significant benefits for wineries which are struggling …

set British pubs within the context of heritage tourism. The thesis contained within this article is to focus on one of … visitor attractions set within the context of the tourism industry. The article reviews the literature in ascertaining whether … tourism, the main emphasis of this article is on the national factors that predetermine its survival and the nature of its …

special place it fills in our society, and the wider context of its role in British tourism heritage. Most authors acknowledge …