The answer to many strategic management research questions is often summarized as “It depends.” Faced with the marginal results of many main effect hypothesis tests of one variable on another variable, strategy researchers began developing contingency hypotheses that explored more nuanced...

Actors within organizations commonly must make choices armed with incomplete and asymmetrically distributed information. Signalling theory seeks to explain how individuals are able to do so. This theory's primary predictive mechanism is ‘separating equilibrium’, which occurs when a signal's...