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Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...
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Empirical Overview and Theoretical Perspectives -- Politics and Power in Emerging Market Multinationals -- Sustainability and Emerging Market Multinationals -- Changing Global Labor Conditions -- Regional Expansion Strategies to Europe -- Conclusions
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