Siddique, Md. Zillur Rahman; Saha, Goutam; Kasem, … - In: Journal of Asia Business Studies 15 (2020) 2, pp. 319-344
Purpose: This paper aims to examine the exogenous effects of experiential attitude toward green (EAG), instrumental attitude toward green (IAG), injunctive norms on green (ING), descriptive norms about green (DNG), green perceived control (GPC) and green self-efficacy (GSE) on green purchase...
