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Homefluencers' endorsement of millennial consumers' purchase intention in new normal

Ghosh, Mollika; Islam, ABM Shahidul - In: International marketing review 40 (2023) 5, pp. 1188-1212

Persistent link: https://www.econbiz.de/10014470116

The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context

Boissieu, Élodie de; Baudier, Patricia - In: Journal of organizational change management 36 (2023) 7, pp. 1163-1179

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How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing

Melnychuk, Hanna-Anastasiia; Arasli, Hüseyin; Nevzat, … - In: Marketing intelligence & planning 42 (2024) 3, pp. 393-417

Persistent link: https://www.econbiz.de/10015056874

Authenticity under threat : when social media influencers need to go beyond self-presentation

Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569

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Examining loyalty of social media influencers : the effects of self-disclosure and credibility

Kaukab Abid Azhar; Che Aniza Che Wel; Ab Hamid, Siti … - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 358-379

self-disclosure is a distinct element of influencer brands and has a positive effect on credibility, emotional attachment … relationship with credibility and emotional attachment while the brand trust was increased due to their credibility. Furthermore … link between influencer credibility and followers' conception of their brand. The findings offer valuable insights into …

Persistent link: https://www.econbiz.de/10014635152