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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer

Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10012670680

The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?

Kumar, Nilesh; Nawaz, Zubair; Samerguy, Pavitra - In: International journal of pharmaceutical and healthcare … 18 (2024) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10014478300

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing

Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665878

Promoting university brand through student co-creation behaviors : the role of online brand posts

Vo Thanh Thu; Le Quynh Hoa; Linh Nguyen Khanh Duong - In: Journal of Trade Science 12 (2024) 1, pp. 60-79

Purpose - This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in...

Persistent link: https://www.econbiz.de/10014554129

Do followers matter? : quantitative success factors of sale enhancing product review blogs

Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018

credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of …

Persistent link: https://www.econbiz.de/10013258706

Information credibility evaluation in online professional social network using tree augmented naïve Bayes classifier

Jing, Nan; Wu, Zhao; Lyu, Shanshan; Sugumaran, Vijayan - In: Electronic commerce research 21 (2021) 2, pp. 645-669

Persistent link: https://www.econbiz.de/10012588100

The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading

Cheng, Xusen; Gu, Yu; Hua, Ying; Luo, Xin - In: Information & management : the internat. journal of … 58 (2021) 7, pp. 1-11

Persistent link: https://www.econbiz.de/10013259430

Examining the role of relationship factors on eWOM effectiveness in social media

Kim, Junga; Lee, Chunsik - In: International journal of internet marketing and … 11 (2017) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10011741650

Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media

Sohaib, Muhammad; Peng, Hui; Akram, Umair - In: International journal of information systems and change … 10 (2018) 2, pp. 101-122

Persistent link: https://www.econbiz.de/10011978999

Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions

Olfat, Mohammad; Nasir, Melika; Shokoohyar, Sina; … - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 390-415

Persistent link: https://www.econbiz.de/10014513558