In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and … relationship between those constructs in the context of hospitality brands. The results of the study revealed that Airbnb's brand …

Purpose: This study explored the different perception of Airbnb's brand gender across cultures on the basis of gender … and gender identity. Specifically, the objectives of this study are, first, to examine how users perceive Airbnb's brand … in perception of Airbnb's brand gender across cultures. Design/methodology/approach: The exploration was conducted by …

zur Vermittlung und (kurzfristigen) Vermietung von privaten Unterkünften, wie sie bspw. auf Airbnb zu finden sind. Da sich …