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Burmann, Christoph
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Melewar, T. C.
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Rugman, Alan M.
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Huber, Frank
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Ahlert, Dieter
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Keller, Kevin Lane
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Henry, Craig
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Homburg, Christian
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Grünig, Rudolf
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Mintzberg, Henry
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Horváth, Péter
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Johnson, Gerry
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Bang, Nguyen
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Hunger, J. David
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Matzler, Kurt
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IGI Global
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Harvard-Business-Manager : das Wissen der Besten
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Business horizons
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Business strategy and the environment
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Management decision : MD
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Journal of strategy and management
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Strategy & leadership : a publication of Strategic Leadership Forum
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Marketing intelligence & planning
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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USB Cologne (business full texts)
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EconStor
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BASE
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61881
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
;
Bruhn, Manfred
-
1997
-
2., überarb. und erw. Aufl.
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