Chan, Kara; Leung Ng, Yu; Liu, Jianqiong - In: Young Consumers 15 (2014) 4, pp. 353-364
of 216 male and female participants aged 17-21 years in Changchun, China. Participants were asked to respond to print … images among both male and female participants. Research limitations/implications – Young consumers in China are not … can best communicate with young consumers in China using advertisements with different female images. This study fills …