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Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian; Büttgen, Marion; Bartsch, Silke - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
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“I like it, but I don't use it” : Impact of carsharing business models on usage intentions in the sharing economy
Hahn, Rüdiger; Ostertag, Felix; Lehr, Adrian; … - In: Business Strategy and the Environment 29 (2019) 3, pp. 1404-1418
Persistent link: https://www.econbiz.de/10012188863
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Spillover effects from unintended trials on attitude and behavior : Promoting new products through access‐based services
Lehr, Adrian; Buettgen, Marion; Benoit, Sabine; … - In: Psychology & Marketing 37 (2020) 5, pp. 705-723
Persistent link: https://www.econbiz.de/10012189631
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Don't jump on the bandwagon: Negative effects of sharewashing
Lehr, Adrian; Büttgen, Marion; Bartsch, Silke - In: Schmalenbach Journal of Business Research (SBUR) 73 (2021) 1, pp. 75-123
Persistent link: https://www.econbiz.de/10014495331