In the digital age, privacy in economic activities is increasingly threatened. In considering policies to address this … threat, it is useful to consider what value, if any, that people attach to privacy in economic activities. We study this … question by eliciting individuals' willingness to pay (WTP) to avoid detection in an economic experiment involving a coin …

delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …

sure to be attacked for crossing a “line in the sand” drawn by some privacy advocates between contextual and behavioral … advertising, but those whose first priority is advancing consumer privacy should applaud Google for excluding sensitive categories … that respect consumer privacy. Google risks alienating some advertisers and publishers with its bold empowerment of users …

German social network users do value privacy and they are not willing to trade their privacy for better targeted ads. We also …

How much do consumers’ privacy valuations change under the influence of choice architecture? How does this influence …? To answer these questions, we run a large-scale choice experiment to elicit consumers’ valuation for their Facebook data … its representativeness: A bias exacerbating effect emerges when consumers’ privacy valuations and frame effects are …