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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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Marketing capability, marketing strategy implementation and performance in small firms
Lagat, Charles; Frankwick, Gary L. - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011800627
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Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and i...
Mohammad Falahat; Soto-Acosta, Pedro; Thurasamy Ramayah - In: International marketing review 39 (2022) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10013396270
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Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min; Gao, Gerald Yong - In: International marketing review 39 (2022) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun; Long, Jing; Fan, Qing; Wan, Wenhai; Liu, … - In: The journal of business & industrial marketing 38 (2023) 9, pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
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Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish; Abou-Shouk, Mohamed - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
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Influence of information technology and marketing capabilities in achieving superior customer performance : evidence from Taiwan
Chen, Homin; Hsu, Yu-Ming - In: Asia Pacific business review 29 (2023) 3, pp. 678-700
Persistent link: https://www.econbiz.de/10014320757
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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114