Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development.

Through the analysis of the market mix, especially the products and promotion components, we can notice that Beijing’s cultural tourism provide tourists with cultural attractions, events, big quantity of accommodation choices and quite well-built infrastructures with different means of...

The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.

Spontaneity within Business Mission represents a form of manifestation for entrepreneurial domanin. The strategies formulated by reference to the business organization's mission assertion illustrate a dynamic particular for the intentions of economic actors, but also for the required behavior....

The emphasis on supply chain has increased in recent years among academic and industry circles. In this paper, a supply chain model will be developed based on a case study of the poultry industry under the Vensim environment. System dynamics, supply chain, design science and case method under...

Achieving the controlling approach at the companies has the obvious advantage that it is getting easier to exactly define the strategic and operative objectives, the planning system encourages the increase of performance and the decrease of costs and it helps by comparing plan-fact data. By...

Peace marketing is a new concept which could be part of the category of the public international marketing and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the...

Sustainable development is an approach that aims to preserve the environment and the culture of communities hosting tourists and at the same time to meet the needs of tourists and to maintain the growth of tourism industry. These objectives are more and more related to eco-labelling, which...

The importance of improving trade flows between India and Bangladesh is not only beneficial to them, but for the whole SAARC region, given that Bhutan and Nepal utilise Bangladesh ports as gateways to trade outside the region. Bangladesh’s overall exports are dominated by labour-intensive...

The objective of the present empirical study is to determine the factors influencing the tourism consumer satisfaction, as it results from the evaluations posted on virtual platforms. The communication platform chosen as study is the Romanian website Amfostacolo.ro. In this case, the travel...