Purpose: The purpose of this paper is to create a managerial framework for selecting the most effective bank advertisement appeal for different financial services. Financial services were classified based on the FCB grid: high/low involvement and think/feel decision....

Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...

Purpose: Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to segment potential customers of life insurance based on their information search, purchasing channels and personal characteristics...

Baby food represents a growing segment of the food industry; the baby food labelling issues affect more and more mothers who want to make better and safer nutritional choices. In a continuously improving food labelling regulation environment consumer studies regarding the baby food labelling are...

Kutatásunk során azt vizsgáltuk, hogy miként hat a nemzetközi diverzifikáció a nagy európai élelmiszer-kiskereskedelmi vállalatok piaci teljesítményére és innovációs tevékenységére. A világ 250 legnagyobb kiskereskedőjét tartalmazó toplista alapján az európai...

A kutatás során azt vizsgáltuk, hogy a nemzetközi diverzifikáció hogyan befolyásolja az európai kiskereskedelmi vállalatok innovációs tevékenységét és teljesítményét. A legnagyobb 250 kiskereskedőt tartalmazó, évente megjelenő TOP lista alapján az európai kiskereskedelmi...

The purpose of this study is to measure Romanian do-it-yourself retailers’ efficiency during the period of 2007-2010. The sample encompassed all do-it-yourself retail chains in Romania present in the market during the given period, that is 10 chains in all. For the purpose of the analysis, the...