Okello Candiya Bongomin, George; Ntayi, Joseph - In: Social Responsibility Journal 16 (2019) 8, pp. 1215-1237
Purpose: Recently, a large body of research has been devoted on the role of trust in shaping different types of transactions, especially in rural financial development. Trust is a set of expectations shared by all those who engage in an exchange. Indeed, the “rule of the game” suggests that...