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Muslim religiosity and purchase intention of different categories of Islamic financial products

Newaz, Farhana Tahmida; Fam, Kim Shyan; Sharma, Revti Raman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 141-152

Persistent link: https://www.econbiz.de/10011537500

Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers

Józsa, László; Insch, Andrea; Krisjanous, Jayne; … - In: The journal of consumer marketing 27 (2010) 7, pp. 594-603

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Consumers' views of Feng Shui : antecedents and behavioral consequences

Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501

Persistent link: https://www.econbiz.de/10009565200

International business research : a retrospective

Hyman, Michael R.; Yang, Zhilin; Fam, Kim Shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95

Persistent link: https://www.econbiz.de/10009582355

Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Exploring a consumption value model for Islamic mobile banking adoption

Goh, Tiong Thye; Mohd Suki, Norazah; Fam, Kim Shyan - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 344-366

Persistent link: https://www.econbiz.de/10010443045

Primary Influences of Environmental Uncertainty on Promotions Budget Allocation and Performance : A Cross-Country Study of Retail Advertisers

Fam, Kim-Shyan - 2009

Provides insight into the planning abilities of smallretailers faced with an uncertain environment. When faced with such anenvironment, retailers must adopt strategies designed to maximize theirprofits. A conceptual model linking uncertainty with firm performance andpromotion budget allocation...

Persistent link: https://www.econbiz.de/10013154916

Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...

Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358

Persistent link: https://www.econbiz.de/10012515862

Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations

Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012665911