Narrow search
Showing 1 - 10 of 213
Cover Image
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali; Mutum, Dilip S.; Waqas, Muhammad; Bang, … - In: International journal of hospitality management 101 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Cover Image
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Cover Image
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Cover Image
Health and cosmetics : investigating consumers' values for buying organic personal care products
Ezlika Ghazali; Soon, Pat Chen; Mutum, Dilip S.; Bang, … - In: Journal of retailing and consumer services 39 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011747770
Cover Image
Social entrepreneurship and volunteering : moderation effects of volunteer experience levels on social entrepreneurial intent model
Ezlika Ghazali; Mutum, Dilip S.; Bang, Nguyen; Zalfa … - In: Entrepreneurship research journal : ERJ 14 (2024) 1, pp. 53-88
Persistent link: https://www.econbiz.de/10014526154
Cover Image
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Mutum, Dilip S.; Ghazali, Ezlika M.; Mohd-Any, Amrul Asraf - In: The Bottom Line 31 (2018) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10012066619
Cover Image
Islamic marketing : compatibility with contemporary themes in marketing
Ezlika Ghazali; Mutum, Dilip S. - In: Advances in Islamic finance, marketing, and management …, (pp. 213-222). 2017
Persistent link: https://www.econbiz.de/10011661965
Cover Image
Expectations and beyond : the nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model
Ezlika Ghazali; Mutum, Dilip S.; Na Kai Lun - In: Journal of consumer behaviour 23 (2024) 2, pp. 655-675
Persistent link: https://www.econbiz.de/10014507464
Cover Image
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.);  … - 2024
1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...
Persistent link: https://www.econbiz.de/10014512195
Cover Image
Consumers, Society and Marketing : A Sustainability Perspective
Mutum, Dilip S.; Ezlika Ghazali - 2023
1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
Persistent link: https://www.econbiz.de/10014340329