Purpose – The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and Performance Analysis (IPA). Design/methodology/approach – The items were plotted on the four IPA dimensions,...

This study investigates the effects of on-the-job training and education level of employees on innovation in emerging markets using sample firms from BEEPS 2013 (Business Environment and Enterprise Performance Survey 2013) datasets provided by the World Bank. The Heckman two-stage regression...

This study examined the relationship among social media consumption, team identification, word-of-mouth intention, and attendance intention. By analyzing a total of 146 undergraduate students, this study revealed the following insights. First, social media consumption directly affects team...

Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions. In this study, we identified event quality of mega sport events as a key antecedent that...

Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions. In this study, we identified event quality of mega sport events as a key antecedent that...

This study investigates the effects of on-the-job training and education level of employees on innovation in emerging markets using sample firms from BEEPS 2013 (Business Environment and Enterprise Performance Survey 2013) datasets provided by the World Bank. The Heckman two-stage regression...