Sharing Copyrighted or Unauthorized Replications (SCOURing) is a common activity among some 80 million online file-swappers. Unfortunately, SCOURing is also an illegal activity. A better understanding of SCOURing could help to mitigate its practice. To that end, results from an empirical study...

Purpose: The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies. Design/methodology/approach: Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social...

Purpose: The purpose of this paper is to apply protection motivation theory (PMT) to brick-and-mortar salespeople's responses to customers' fear appeals. Design/methodology/approach: The approach is to develop a conceptual model for the effect of customers' fear appeals on brick-and-mortar...

Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, scholars have progressed little in relating modern family processes to consumption-related decisions. Based on gaps and limitations identified in a review of the existing...

This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anti-consumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.