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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis

Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011433816

Communicating product size using sound and shape symbolism

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480

Persistent link: https://www.econbiz.de/10011443022

White eyes are the window to the pure soul : metaphorical association and overgeneralization effects for spokespeople with limbal rings

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 840-855

Persistent link: https://www.econbiz.de/10011634085

Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10012060040

To meet or meat? : homophones in advertising encourage judgments and behaviors in children

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394

Persistent link: https://www.econbiz.de/10012004056

How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...

Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64

Persistent link: https://www.econbiz.de/10011875516

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394

Persistent link: https://www.econbiz.de/10011885067

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10011780874

Promoting authenticity through celebrity brands

Kennedy, Amanda; Baxter, Stacey M.; Kulczynski, Alicia - In: European Journal of Marketing 55 (2021) 7, pp. 2072-2099

Purpose: This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the...

Persistent link: https://www.econbiz.de/10012539582