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Quickening brand poetics : the lyric alternative
Wijland, Roel; Brown, Stephen - In: Qualitative Market Research: An International Journal 21 (2018) 1, pp. 82-100
Purpose: This paper aims to explore brand rhythm in a lyrical analysis. It aims to provide insights into the appropriation of temporal meaning in material, collective and individual contexts. Design/methodology/approach: The design offers a structured advance in lyrical qualitative research and...
Persistent link: https://www.econbiz.de/10012079149
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Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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Sea bass from Texas : notes from the material poetics project at the San Francisco waste dump
Wijland, Roel - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 376-380
Persistent link: https://www.econbiz.de/10003921575
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Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish : the texture of poetic agency
Wijland, Roel - In: Marketing theory 11 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009234786
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Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish : the texture of poetic agency
Wijland, Roel - In: Marketing theory 11 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009870758
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Ô
Wijland, Roel - In: Journal of customer behaviour 21 (2022) 3/4, pp. 135-136
Persistent link: https://www.econbiz.de/10014424161
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Speaking figuratively
Wijland, Roel - In: Journal of customer behaviour 23 (2024) 1, pp. 86-87
Persistent link: https://www.econbiz.de/10015056300
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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Critical brand poetics : "from the M at the End of the Earth"
Wijland, Roel; Fell, Cliff - In: Expanding disciplinary space : on the potential of …, (pp. 109-124). 2013
Persistent link: https://www.econbiz.de/10010199662
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Mobile nudging : youth engagement with banking apps
Wijland, Roel; Hansen, Paul Colin; Gardezi, Fatima - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10011480853