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Consumer engagement in online...
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Consumer behaviour
26
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26
Brand image
18
Markenimage
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16
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12
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Ekinci, Yuksel
74
Nunan, Daniel
34
Japutra, Arnold
13
Di Domenico, MariaLaura
8
Molinillo, Sebastian
7
Simkin, Lyndon
7
Can, Ali Selcuk
5
Dawes, Philip L.
5
Riley, Michael
5
Whyatt, Georgina
5
Hosany, Sameer
4
Sirakaya-Turk, Ercan
4
Stone, Merlin
4
Uysal, Muzaffer
4
Ahn, Taehong
3
Di Domenico, Giandomenico
3
Goregaokar, Harshita
3
Gursoy, Dogan
3
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3
Li, Gang
3
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3
Massey, Graham R.
3
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Gray, David E.
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2
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International journal of market research
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Journal of business research : JBR
12
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
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4
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4
The service industries journal
4
European Journal of Marketing
3
International Journal of Contemporary Hospitality Management
3
Journal of Business Research
3
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3
Annals of tourism research : ATR ; a social sciences journal
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of euro-marketing
2
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2
Mastering business research methods
2
The Bottom Line
2
The international journal of human resource management
2
Tourism management : research, policies, practice
2
Business horizons
1
European journal of marketing
1
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Handbook of hospitality marketing management
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Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Consumer Studies
1
International Journal of Culture, Tourism and Hospitality Research
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International Journal of Retail & Distribution Management
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International journal of business environment : IJBE
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International journal of consumer studies
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International journal of hospitality management
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International journal of selection and assessment
1
Journal of Small Business Management
1
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Journal of business ethics : JOBE
1
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1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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BASE
1
EconStor
1
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1
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
Positively and negatively valenced customer engagement: the constructs and their organizational consequences
Marbach, Julia
;
Borghei Razavi, Niloofar
;
Lages, …
- In:
Handbook of research on customer engagement
,
(pp. 291-310)
.
2019
Persistent link: https://www.econbiz.de/10013163392
Saved in:
4
Main Consequences of Prior Export Performance Results:
Lages, Luis
;
Lages, Carmen
;
Lages, Cristiana
- In:
Journal of euro-marketing
15
(
2006
)
4
,
pp. 57-76
Persistent link: https://www.econbiz.de/10007380103
Saved in:
5
Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement
Lages, Cristiana
;
Piercy, Nigel
- In:
Journal of service research : JSR
15
(
2012
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10009969392
Saved in:
6
European Managers' Perspective on Export Performance Determinants
Lages, Luis
;
Lages, Carmen
;
Lages, Cristiana
- In:
Journal of euro-marketing
15
(
2005
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10007256929
Saved in:
7
Addressing the market research skills gap
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
Saved in:
8
The future isn’t what it used to be : research in the age of evidence
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
3
,
pp. 259-261
Persistent link: https://www.econbiz.de/10012231168
Saved in:
9
Building and maintaining trust in research : editorial
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
4
,
pp. 393-395
Persistent link: https://www.econbiz.de/10012308928
Saved in:
10
Research in the 2020s : from big data to bigger regulation : editorial
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
5
,
pp. 525-527
Persistent link: https://www.econbiz.de/10012308953
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