Purpose – The purpose of this paper is to examine the impact of self‐congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry. Design/methodology/approach – The...

DESIGNING RESEARCH QUESTIONNAIRES - COVER -- DESIGNING RESEARCH QUESTIONNAIRES -- COPYRIGHT -- CONTENTS -- EDITORS' INTRODUCTION TO THE MASTERING BUSINESS RESEARCH METHODS SERIES -- ABOUT THE SERIES EDITORS -- ABOUT THE AUTHOR -- CHAPTER 1: INTRODUCTION -- CHAPTER 2: UNDERSTANDING RESEARCH...