Reviews the current transition in French retail banking from oligopolistic power and strict state control towards a greater marketing orientation and competitive challenges. Drawing on research including interviews with French marketing practitioners, identifies a number of trends in marketing...

Increasing attention is being given to professional services in organisation and management theory. Whether the focus is on organisational forms or service processes such as knowledge transfer, the role of clients is often seen as central. However, typically, clients continue to be presented in...

Situated learning theory offers a radical critique of cognitivist theories of learning, emphasizing the relational aspects of learning within communities of practice in contrast to the individualist assumptions of conventional theories. However, although many researchers have embraced the...