Glavee-Geo, Richard; Shaikh, Aijaz Ahmed; Karjaluoto, Heikki - In: International Journal of Bank Marketing 35 (2017) 7, pp. 1090-1114
Purpose The purpose of this paper is to provide a comprehensive insight into the deciding factors affecting an individual’s intention to adopt mobile banking (m-banking) services in Pakistan. Design/methodology/approach A survey approach was used with a sample of 189 responses from across...