Attracting new travelers to a destination is always a major concern of airline companies and tourism boards. Applying Rogers’ innovation diffusion theory, this study utilizes three diffusion models (external influence, internal influence, and mixed influence) to examine the patterns of...

Customer satisfaction with a service experience is often determined by several critical attributes. Prior studies have suggested that food, physical environment, and employee service impose an important effect on diners' satisfaction with restaurant services. Although much research has looked at...