A strategy that has the potential to contribute to the achievement of the targets established under SDG 8 ("Decent Work and Economic Growth") involves the development of sustainable tourism to create productive job and livelihood opportunities and to promote local culture and products. In the...

A strategy that has the potential to contribute to the achievement of the targets established under SDG 8 ("Decent Work and Economic Growth") involves the development of sustainable tourism to create productive job and livelihood opportunities and to promote local culture and products. In the...

Purpose: This study aims to identify different approaches to conceptualize value co-creation and analysing firms’ co-creation strategies aided by various advancing technologies. This study further discusses the strengths and weaknesses of these strategies and suggests solutions to overcome...

Purpose: The purpose of this paper is to analyze the theory and implementation of dual branding. The authors explore whether dual branding is a positive choice for two hotel brands belonging to the same firm and operating under the same roof, in this case, a Wyndham and a Wyndham Garden branded...

Purpose: This paper aims to develop a theoretical model to understand co-creation/co-destruction of value through customer engagement in online channels. It also investigates the contributing factors. Design/methodology/approach: The qualitative approach uses the critical incidents technique to...