This article shows that acquisition pattern analysis is highly suited for research in developing economies. Consumers in such contexts prioritize the adoption of alternative product-services as a result of resource constraints. In the reported acquisition pattern analysis, we provide insights...

Entrepreneurial motivations, in terms of necessity and opportunity, are key for small businesses and are studied extensively from a static perspective, especially in economically developed contexts. However, previous research has largely overlooked the dynamics of entrepreneurial motivations. We...