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Increasing awareness of the co-productive nature of professional services through blueprinting

Brax, Saara A.; Lillrank, Paul M. - In: Proceedings / First International Symposium on Services …, (pp. 115-124). 2009

Persistent link: https://www.econbiz.de/10003862594

Developing integrated solution offerings for remote diagnostics: A comparative case study of two manufacturers

Brax, Saara A.; Jonsson, Katrin - In: International journal of operations & production … 29 (2009) 5, pp. 539

Persistent link: https://www.econbiz.de/10008237737

Meta-model of servitization : the integrative profiling approach

Brax, Saara A.; Visintin, Filippo - In: Industrial marketing management : the international … 60 (2017), pp. 17-32

Persistent link: https://www.econbiz.de/10011672009

Service modularity and architecture

Brax, Saara A. (ed.); Bask, Anu (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011702196

Service modularity and architecture : an overview and research agenda

Brax, Saara A.; Bask, Anu; Hsuan Mikkola, Juliana; … - In: International journal of operations & production … 37 (2017) 6, pp. 686-702

Persistent link: https://www.econbiz.de/10011702207

Modularizing specialized hospital services : constraining characteristics, enabling activities and outcomes

Silander, Katariina; Torkki, Paulus; Lillrank, Paul M.; … - In: International journal of operations & production … 37 (2017) 6, pp. 791-818

Persistent link: https://www.econbiz.de/10011702243

The tribes in the field of servitization : discovering latent streams across 30 years of research

Rabetino, Rodrigo; Kohtamäki, Marko; Brax, Saara A.; … - In: Industrial marketing management : the international … 95 (2021), pp. 70-84

Persistent link: https://www.econbiz.de/10012588313

Antecedents to and performance effects of software firms' business models

Rajala, Risto - 2009

Persistent link: https://www.econbiz.de/10003910836

The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements

Westerlund, Mika; Rajala, Risto; Tuunanen, Tuure; Salo, Jari - In: International Journal of E-Services and Mobile … 1 (2009) 4, pp. 1-15

A new model for investigating consumersâ€™ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about the hierarchical structure and the effects of the factors that precede consumersâ€™ acceptance of mobile...

Persistent link: https://www.econbiz.de/10011140460

Aligning the Mindset and Capabilities within a Business Network for Successful Adoption of Smart Services

Töytäri, Pekka; Turunen, Taija; Klein, Maximilian; … - In: Journal of Product Innovation Management 35 (2018) 5, pp. 763-779

Persistent link: https://www.econbiz.de/10012094787