Melacini, Marco; Perotti, Sara; Rasini, Monica; Tappia, … - In: International Journal of Physical Distribution & … 48 (2018) 4, pp. 391-414
Purpose: Given the progressive growth of e-commerce sales and the rising interest in omni-channel (OC) retailing amongst academics and practitioners, the purpose of this paper is to provide an up-to-date literature review on the logistics involved when moving towards OC retailing. Specifically,...