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Materialism through the eyes of Polish and American consumers

Tobacyk, Jerome J.; Babin, Barry J.; Attaway, Jill S.; … - In: Journal of business research : JBR 64 (2011) 9, pp. 944-951

Persistent link: https://www.econbiz.de/10009133452

Materialism through the eyes of Polish and American consumers

Tobacyk, Jerome J.; Babin, Barry J.; Attaway, Jill S.; … - In: Journal of Business Research 64 (2011) 9, pp. 944-950

The research applies the Material Values Scale (MVS; Richins and Dawson, 1992) cross-culturally by comparing materialism among Polish and American business students. Cultural differences (e.g., greater humanistic/collectivistic/Christian values in Poland) suggest lower MVS scores for Poles than...

Persistent link: https://www.econbiz.de/10009146552