We use logit analysis to exploit a self-collected dataset on the payment and delivery options offered by the vast majority of B2C websites in 5 Central Asian transition economies. Specifically, we conduct a supply-side test of the Transaction Context Model, which highlights the role of perceived...

We use logit analysis to exploit a self-collected dataset on the payment and delivery options offered by the vast majority of B2C websites in five Central Asian transition economies. Specifically, we conduct a supply-side test of (elements of) the Transaction Context Model, which highlights the...

This paper investigates the different trust assurances adopted by internet retailers and tries to identify a link between the characteristics of an online vendor (i.e., cost of merchandise sold, reputation, offline presence, etc…) and the specific types of trust assurances applied. The...

Just as mass marketing is declining in effectiveness, consumers are becoming more demanding. Not satisfied with buying products, they seek experiences. They are harder to please, and when displeased, tell each other on-line. An explosion of customer segments and more demanding customers than...