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Bonera, Michelle; Codini, Anna Paola; Miniero, Giulia - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 289-308

Persistent link: https://www.econbiz.de/10012418089

Synchrony effects on customers' responses and behaviors

Hornik, Jacob; Miniero, Giulia - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 34-40

Persistent link: https://www.econbiz.de/10008225846

Synchrony effects on customers' responses and behaviors

Hornik, Jacob; Miniero, Giulia - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 34-41

Persistent link: https://www.econbiz.de/10008884889

Towards an open innovation ecosystem in the cultural industry : the bright side of trust and the dark side of measurement

Dianova, Vera; Miniero, Giulia; Suleiman, David - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-20

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When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis

Jarach, David; Zerbini, Fabrizio; Miniero, Giulia - In: Journal of Air Transport Management 15 (2009) 6, pp. 287-293

The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views...

Persistent link: https://www.econbiz.de/10010682357

The effect of comparative advertising on consumer perceptions : similarity or differentiation?

Soscia, Isabella; Girolamo, Simona; Busacca, Bruno - In: Journal of business and psychology 25 (2010) 1, pp. 109-118

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Lifting the veil of Maya : measuring the implementation gap of public management reforms in Italy

Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; … - In: International journal of public sector management : IJPSM 23 (2010) 1, pp. 5-21

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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists

Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565

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[Rezension von: Soscia, Isabella, Emotions and consumption behaviour]

Eckel, Catherine C. - In: Journal of economic literature 52 (2014) 1, pp. 222-223

Persistent link: https://www.econbiz.de/10010478388

Repurchase behavior in the performing arts : do emotions matter without involvement?

Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella - In: Psychology & marketing 31 (2014) 8, pp. 635-646

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