Purpose – Nowadays the worker is the most important production factor for knowledge organisations, and thus Corporate Real Estate Managers (CREM) must focus on supporting employees. Modern work environments must be designed to meet their preferences for satisfaction and leveraging talent....

Purpose – Strategic thinking is a continuous process, alternating between thinking, planning and evaluating. Corporate Real Estate Management (CREM) needs to align their strategy and activities to corporate strategy during this entire process that the organisation goes through. Along the...

For CREM (Corporate Real Estate Management) to be able to deliver added value to its client organisation, it has to know 1) which CRE aspects influence its employees, processes, machinery, visitors, etc, 2) how these aspects influence performance and 3) how to measure and manage them. Analysis...

Nowadays, many companies try to attract customers by bundling all marketing efforts under a common corporate brand to reflect the organizationís identity. The principle of corporate branding suggests that the corporate brand ought to be thoroughly embedded throughout the entire company in order...

The aim of this study is to introduce the principles of Corporate Real Estate Management (CREM) within the municipal organization. It is presumed that, looking at the private sectorís accomplishments in this field, these principles will allow a city council to deploy their real estate in a more...